Why Should I Sponsor? What's the ROI (Return on Investment) for giving money/resources?

First off, give a listen to Russell Holliman from Podcast Ready to see what he has to say on the subject:

(Note: you may have to cut and paste this into a browser if direct click doesn't work)

http://podcasting.about.com/library/russellwhysponsor.mp3

As the CEO/Founder of one of the largest and most successful podcasting businesses today, his insights come from a position of straddling the grassroots and corporate world.

Then, here's some specifics still to be determined (yes, that's contradictory; the point is these are the types of things you can expect):

Tangible ROI:

• Loads o' link love (we'll put your name/logo/contact info. on materials to help boost your SEO and positive buzz before/during/after the event

• Banners at the event. Sizes may vary and we don't want posters festooned about but all participants will know who you are

• A table at our "unexpo" which will be featured outside of main hall (if appropriate as deemed by venue). Otherwise, near the food, as this is where you'll certainly get the most attention.

Intangible ROI:

If you listened to Russell's message, you'll understand that getting involved in new media (whether it be podcasting, videocasting, social media, etc.) means you have to get involved.

Interactivity and forging positive, value-added relationships is central to the philosophy of grass-rootin', tootin' knowledge exchange in these communities. In that regard, simply giving money (although appreciated) isn't our primary or only hope for sponsors-we really want you to give a session or two and tell us why you think your product/service/whatever adds value to the community. And again, don't pitch us-talk to us. Dialogue with us. Everybody learns at podcamp, whether you're a first-day podcaster newbite or CEO of a major wireless company.

There is a visceral, electric excitement when attending an event that purposefully breaks the barriers of traditional corporate titles and put everyone squarely on the same page.

We just want to make sure you understand up front that sponsoring podcamp is not akin to sponsoring other events where corporate names, logos, or personalities become featured players in the ambiance or structure of the event. It's more like tossing some scratch in the collection plate of the church of new ideas where money doesn't line our pockets but facilitates the chance for positive synergies to transpire in an atmosphere of open-source collaboration.

Incase you you have some questions or encounter any problems with Paypal, or want to pay by using other payment methods, please talk to us email us.

We'll also want sponsors and help with a Branded T-Shirt for attendees.

Got Questions? Please don't hesitate to contact us.

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Things2do

Put up Paypal buttons like this http://podcampphilly.pbwiki.com/Sponsorship

Create a professional looking sponsorship kit

List down the complete list of prospective sponsors

Mail to Oreilly to get books as giveaways.

Prospective Sponsors

TalkShoe . Gotto mail Mark Juliano.

PodTech.

PodBazaar

Sulekha

OReilly - Book Sponsors